I spend a lot of time wondering whether or not we'd be better off without the social media we have today. It certainly has its advantages. Never before have we had access to as much information as quickly as we currently do. And, in a sport like ours, we get a chance to see the driver's personalities away from the track.
But, there are downsides. And, I think the biggest one is the immediate unfiltered, un-thought-through reaction it allows. It also allows for constant, wishy-washy opinioning. And, that drives me crazy.
What concerns me most is that I believe NASCAR may be paying too much attention to social media. The decision-makers can monitor social media feedback, but don't need to feel obligated to make a move every time the social media winds change.
Because they change more often than most of us change underwear.